Why everyone is falling for brown
Move over black, there’s a new favourite in town. Brown is back. And it’s making a statement. From deep chocolate and coffee tones to soft taupe and warm grey-brown: brown is the colour of the moment. Not only in fashion, but in interiors too, brown is everywhere.
And we can see why. Brown is warm, bold and surprisingly versatile. It brings a sense of calm without ever having to be boring. Especially when you combine it the MaximaVida way.
According to VTwonen, beige is facing some serious competition from chocolate brown, while dark brown is quickly becoming the new black. And it makes sense: where black can sometimes feel a little harsh, brown adds warmth and depth.
And the best part? There’s no such thing as just one shade of brown. Think chocolate, coffee, caramel, chestnut, taupe and grey-brown. From light and natural to dark and bold.
With brown, the possibilities are endless.

Brown + beige + black = calm Japandi
Love calm interiors, natural colours and clean lines? Combine brown with beige, sand, natural tones and a touch of black.
These colours fit perfectly into the Japandi-stijl, where Scandinavian warmth meets Japanese simplicity. vtwonen names beige, dark brown and terracotta as typical Japandi colours, complemented by darker accents such as black or deep brown.
Mix different shades and combine them with wood and other natural materials. This creates a space that feels calm and balanced, while the different tones keep things interesting.
MaximaVida tip: place a grey-brown cabinet against a light wall, combine it with natural wood and add a few darker accessories. Clean, warm and anything but boring.

Brown = the new black!
Brown + orange + green = Retro
Prefer something a little bolder? Take it in the opposite direction.
Brown, orange and green are a golden combination for a retro interior. According to VTwonen, brown, orange, green, yellow and red are key colours in the warm retro colour palette of the 1950s, 60s and 70s.
And retro definitely doesn’t mean your interior has to look like it hasn’t changed since 1974. By using brown as a base and adding a few strong colour accents, you can give the seventies look a fresh, modern twist.
Think chocolate brown with olive green. Grey-brown with bright orange. Or dark brown with green, ochre yellow and a graphic print.
More is more? We won’t stop you.

New at MaximaVida: grey-brown
And there’s something new on the way… This October, our Finn locker cabinets are getting a brand-new colour: grey-brown.
Why grey-brown? Because at MaximaVida, we love colour, but we also think about how different colours work together. Brown is the new trend colour, bringing warmth and character into your interior. Add a touch of grey and you get a bold, timeless shade that’s surprisingly easy to combine.
Grey-brown is the perfect base for anyone who wants colour without limiting the possibilities.
Combine it with beige and black for a calm Japandi look. Add orange and green and you’re instantly in retro territory. Or place grey-brown next to more outspoken MaximaVida colours and let it play the role of the calm counterpart.
That’s exactly why we chose this colour: on-trend brown, made a little bolder with a touch of grey and easy to combine with almost anything. The possibilities are endless. Because even with brown, there’s always room to colour outside the lines.
MaximaVida. Outsiders for life.
