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Product journey Max chair XXL

from idea to sale

Product development process

Our products have often come a long way before we offer them to you. During the product development process, we spend a lot of time on the choice of materials, the right dimensions, the packaging and the purpose. As with our metal chair Max, for example. That is why we would like to take you on our product journey from start to finish.

The product idea

It all starts with an idea. It can be that we have seen something during one of our trips, that a customer makes a remark about a product, someone in our team has an idea while putting a product together or that we think that something is missing in our product range. Jeroen works the idea out and then he will consider with which manufacturer he can develop this idea further. Because we often work with our manufacturers for years, we know the strengths and weaknesses of our manufacturers very well. In consolation with the producer of our choice, we develop the idea further. With our Max chairs, Jeroen wanted to develop a robust, stackable garden chair, suitable for use at home but also in the catering industry. He found many of the already existing chairs to small and fragile, and the seat height to low.

Jeroen and Suzanne working

Samples and production

After this, we receive samples of the manufacturer for evaluation. These are extensively checked and evaluated to decide whether we will include this product in our range. We were very pleased with our Max XXL chairs! In the meantime, this product has become one of our bestsellers!

Quality control Max furniture

Transport of the furniture

Because we have been bringing products from all over the world to the Netherlands for such a long time already, we know quite well how the logistic world works by now. We do everything we can to optimise the flow of goods, to make sure that the environmental impact is minimised and transport remains affordable. The smaller the packages are, the lower the transport costs will be, allowing us to offer you a more affordable product. This is the reason why many of our products are packaged in individual parts. Another benefit is that the parts are protected better against damages.

The Max chairs take up a lot of space, although it does make a difference that they are stackable. As a result of this, more chairs can fit in one container. Products that we buy in Asia, will always be shipped in a container. This is quite expensive, so it is even more important that as many products can fit in a 1’ container. After being at sea for approximately 6 weeks, the container arrives at MaximaVida and our team is ready to unload the container.

Unloading the container

Ordering the chair

As soon as the product has arrived in our warehouse, our customers can order the product from our web shop. We do everything we can to deliver the product of your choice as quickly as possible and without any damage. This is the reason why our Max chairs are packed in boxes of 2 pieces and that is the reason why you can only order the chairs per 2; in this way we can ensure that they arrive safely at your doorstep!

Work on the webshop


After each season, we evaluate what went well and what could be improved. Is the coating of the chair good enough, can we pack the items even more efficiently and are there other options for transporting the chairs. Any changes are discussed directly by Jeroen with our producers, who also think along about possible improvements.

So, with input from our customers, we have now developed not only the metal garden chair, but also metal garden benches, benches without backrests, 2 sizes of tables and a picnic table in the well-known Max colours. This allows you to combine and create your ideal garden set to your heart's content and makes the Max family complete!

Now that we've taken you through the product journey of our chair Max, you'll understand better why we are genuinely proud of the products that ultimately bear the MaximaVida label!

pijltje-klein-roze-downCreated with Sketch.